SELLER GUIDE
Your Launch Price Decides Your Result
Get it right and momentum builds. Get it wrong and you spend the campaign chasing the market.
Pricing isn’t just a number it’s a strategy.
The way you launch your property sets the tone for everything that follows. Momentum, enquiry, competition, and ultimately your final result all stem from where you start.
Strong pricing begins with evidence, not expectation. The most reliable guide is recent comparable sales (same suburb, similar size, similar condition). Looking outside those parameters or relying on hopeful numbers can quickly lead to missed opportunities.
It’s also important to understand how buyers search. Most people are filtering within price brackets, so positioning your property on the right side of those ranges can significantly increase visibility. A small shift in price can be the difference between being seen or overlooked.
Key takeaway
You’re not pricing to sit on the market you’re pricing to create competition.
The first two weeks of a campaign are critical. This is when enquiry peaks, open home attendance is strongest, and buyers are most engaged. Watching this early activity closely gives you real-time feedback on whether your pricing is working.
If stock is tight and enquiry is strong, it’s often a sign to hold firm and focus on negotiating the best terms. However, if enquiry is light, the key is to act early. Waiting too long can cause the campaign to lose momentum, making it harder to recover.
Momentum builds early or not at all.
Overpricing can backfire. Buyers today are well-informed and closely follow market data. When a property sits without activity, it quickly becomes stale and that often leads to lower offers over time.
Whether you’re selling via auction or private treaty, the principle remains the same. The goal is not to stretch beyond the market, but to position your property in a way that encourages multiple buyers to engage at the same time.
Set a clear review rhythm
Review your campaign at day 7, day 14, and then weekly. Small adjustments early can protect momentum and improve your final result.
Launch at the right level, build momentum, and let the market pull you up.
Want a quick sense check on your pricing?
A simple review can help you launch with confidence and maximise your result.
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